Internal / Restricted[UP TO DATE][FORMA LUCIS // LAUNCH PLAN, COSTS & PAYMENTS]
Dossier Rev. 04 · Aug 2026 – Nov 2026 · Eyes only
Launching Monday 2 November 2026. Everything up to 5 October is set up for free — the online shop only starts costing money once it goes live.
Founder
Nick Agha
Owns 50% · leads the creative work · final say on design
Managing Director
Rhi Brzenczek
Owns 30% · runs the day-to-day business
Poster Partner
Ian
Owns 20% · puts posters up across London
Total Paid to Rhi Before Launch
£2,250
£750 a month, paid after the work is done — 30 Sep, 31 Oct, 30 Nov
[01]
Click a stage to open itWhat Happens Each Week
[WEEK 2 / SUPPLIER OUTREACH]Ready-to-send email for Rhi to open a trade account with Inkthreadable.
Prep Window
21 Aug — 30 Aug
Cost this week
£0
- NICKWrite the first draft of the shareholders' agreement — who owns what (50/30/20), a six-month waiting period before shares are earned, Nick's final say on creative decisions, how Nick's loan to the company is repaid, and what must be finished before each payment to Rhi.
- NICKFinish the six graphic designs for the first clothing drop in Canva.
[02]
All costsWhat We Pay For, and When
| What it is | Looked after by | Cost | First payment | How it is paid |
|---|---|---|---|---|
| Companies House (company registration) | Rhi | £50 one-off | Week 1 (1 Sep) | Mettle card / repaid to Nick |
| Website address (formalucis.com) | Rhi | ~£15 a year | Week 1 (1 Sep) | Paid by Mettle card |
| Mettle business bank account | Rhi | £0 | Week 1 (1 Sep) | Free account |
| FreeAgent (accounting software) | Rhi | £0 | Week 1 (1 Sep) | Free with Mettle |
| Google Workspace (company email addresses) | Rhi | ~£12 a month (£6 per person) | Week 1 (1 Sep) | Paid by Mettle card |
| Inkthreadable (prints and posts our clothing) | Rhi | £0 ongoing | Only when a customer orders | Taken from each sale |
| Shopify (the online shop) | Rhi | Free trial, then £1 a month | Week 6 (5 Oct) | Paid by Mettle card |
| Klaviyo (customer emails) | Rhi | ~£35 a month | Week 6 (5 Oct) | Paid by Mettle card |
| Facebook, Instagram & TikTok ads | Rhi | £250 — £500 in total | Week 7 (12 Oct) | Charged as ads are shown |
| Rhi's set-up fee | Nick (paid to Rhi) | £2,250 in total | £750 (30 Sep) / £750 (31 Oct) / £750 (30 Nov) | Bank transfer, paid after the work is done |
[03]
Looked after by RhiContent, Adverts & Posting Plan
Weeks 4-5[Asset Processing]
- —Rhi receives the raw lookbook photos and video footage from Nick.
- —Edit into 5x vertical short-form campaign clips (15 seconds, vertical).
- —Edit into 3x static ad cards.
Week 6[Platform Integration]
- —Upload the lookbook visuals into the Shopify theme.
- —Set up the Klaviyo VIP email and SMS flows.
Week 7[Pre-Launch Ad Ignition]
- —Launch the £15/day Meta, TikTok and YouTube Shorts waiting-list campaign.
- —Focus: capturing VIP Archive Access sign-ups.
Weeks 7-9[Organic Social Cadence]
- —Post 3x weekly vertical campaign clips across YouTube Shorts, TikTok and Instagram Reels.
- —Content: London street pasting with Ian, 400gsm fleece texture close-ups, technical spec breakdowns.
Klaviyo Email & SMS Sends4 broadcasts
- 19 OctBroadcast #1Dossier Registration Open
- 26 OctBroadcast #2Drop 01 SKU Spec Sheet & Pricing Reveal
- 1 NovBroadcast #324-Hour VIP Password Alert
- 2 Nov · 18:00 GMTBroadcast #4VIP ACCESS GRANTED [PASSWORD RELEASE]
[04]
Click to mark as on trackRhi's Performance Targets
[05]
Sign-Off Before Each Payment
Payment 1[NOT YET]
£750
30 September 2026
Checklist progress0 / 6
Payment 2[NOT YET]
£750
31 October 2026
Checklist progress0 / 4
Payment 3[NOT YET]
£750
30 November 2026
Checklist progress0 / 4